This is not your average potato chip.
Take one high-starch, low-sugar, skin-on potato, three minutes in boiling sunflower oil and natural seasonings and, voila, the Chippery potato chip is born.
It's a potato chip that's made right in the grocery store, bagged and put on the shelf for shoppers to buy.
"People love to watch them being made and take home a fresh bag," said Missy Coen, a Chippery retail trainer, who was demonstrating the process recently at the Farm Fresh grocery in Haygood Shopping Center in Virginia Beach. They sell for $3.99 for a 6-ounce bag.